Fullstack marketing services

Growth Management

A structured planning is inevitable for achieving growth at any level of business maturity. Our Growth management plan is a full package of creating growth at scale and maintaining it throughout the product or service lifecycle. For every organization growth and its success matrices are different, so we create tailor-made plans for every business.

Here is what a growth plan looks like:

• Research (User, market, competition, business)
• Create Growth strategies
• Create Growth tests
• Analyze and repeat tests
• Achieve KPIs
• Reporting

Content Marketing

‘Data is the new oil’. On average a person consumes 147 minutes of content in different formats like videos, images, posters, audio, blogs, reports, etc. The hardest thing is to crack the distribution of this content to the right audience. We use the 80 – 20(20% of effort for content creation and 80% of effort for distribution) rule to achieve this.

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Content marketing plan:

• User research
• Content strategy creation
• Finding the distribution channels
• Creating content
• Optimizing the content for every channel
• Cross-promote
• Analyze the results and optimize
• Reporting

Technologies

• Blog post
• Creative content write ups
• Videos
• Reels/shorts
• Podcast
• Creative visuals
• E-books
• Infographics
• Websites/Apps
• Communities

Where we promote:

• Linkedin
• Instagram
• Facebook
• Telegram
• Pinterest
• YouTube
• Discord
• Quora
• Reddit
• Slack
• Snapchat
• Kickstarter
• Tik Tok
• Regional apps (sharechat,Josh,Koo)

Social Media Marketing

About 60 percent of the world’s population is on social media and it is the best place to promote any wild idea or product. For every social media channel, there are some unique features of functionalities that can be used to achieve virality. We use our expertise and platform knowledge to optimize content distribution channels.

SEO & Website management

Search engine optimization is changing every day. It is not a simple matter of adding a few tags that contain important keywords. It is an art and a science because it is applying creative techniques to an in-depth study of search engines.

Technologies

• Step 1: Research and Evaluation
• Step 2: Strategy creation
• Step 3: On-page SEO Implementation
• Step 4: Site audit and launch
• Step 5: Off-page optimization
• Step 6: Monitoring and reporting

Paid advertising

In paid advertising, advertisers bid to display their ads within slots on a specific network or platform via real-time auctions. We have expertise in advertising in popular platforms such as Google, Bing, Amazon, Reddit, Quora, Clutch, Facebook, Instagram, Pinterest, Snapchat, Telegram, Product hunt, Github, and more.

Go-to-market strategy

GTM is a comprehensive business plan created before launching a product or service in to the market. This will help the stakeholders to analyze the risks and to plan the sales and marketing initiatives.

GTM strategy includes:

• Target market profiles
• Marketing plan
• Sales Strategy
• Distribution strategy
• Risk analysis

It helps to:

• Understand the marketplace
• The target market
• The proposed product’s market fitness
• Reduce marketing cost
• Understand product positioning and messaging

Marketing automation

We help you automate your marketing efforts on email marketing, SMS marketing, Whatsapp marketing, sales, and CRM automation to a great extent. Automation comes in handy when you don’t have enough resources to do boring and repetitive tasks.

What can be done using automation:

• Tagging users for segmentation
• Sending emails on automation
• Sending SMS on certain event triggers
• Initiate new email campaigns
• Automating social media posting
• Automating blog delivery through email
• Push notifications
• Whatsapp message broadcast

Chatbot building

Chatbots are the best way to reduce human effort and cost of customer support. The new-age chatbots can deliver results to most user queries using Sophisticated AI and NLP engines. We have designed WhatsApp and website chatbots that can engage with users to find out the lead quality.

What can be done using automation:

• Answer user queries
• Collect verified data from users
• Qualify leads
• Complete purchases in chat
• Send custom notifications to users
• Broadcast promotional messages
• Can process Return and Exchange Requests
• Find Products, check inventory and recommend Items
• Collect Customer Feedback
• Build email lists

Mobile App and Games marketing

Appstore optimization is the primary thing every Mobile app marketer do to get visibility on the app market place. We help you optimize your apps and products to get more downloads. We also suggest that changes need to be done to the product to increase user retention and reduce the churn rate.

What can be done using automation:

• Reduce customer acquisition costs
• Increase organic app downloads
• Increase app revenue
• Reach a global audience

Podcast marketing

The evolution of technology has evoked a new psychological phenomenon in humans to get value for their time without taking much effort. This opens up the venue for the podcast to be a new medium that attracts a unique audience base. On average podcasts deliver 1.43% more conversions than traditional radio or other digital mediums.

We can help you

• Create a podcast marketing strategy
• Pre-production works like inviting guests, studio setups, and pre-launch promotions
• Repurposing the content into video and audio clips for various platforms
• Publish the Podcast on 25+ audio platforms and search engines

Ecommerce marketing

When it comes to selling a product online brand trust is a major factor people consider before taking a purchase decision. This is why most of the brands choose famous marketplaces like Amazon, Flipkart, Alibaba etc to sell their products. This comes with another challenge, competition! To overcome this sponsored and paid advertisement is the best way.

We can help you

• Plan and strategy for the listing page
• Keyword and customer research
• Product catalog design
• Strategizing offers
• Marketplace Ads

Youtube management

DCOD can help you identify the most interesting topics and content ideas to prompt your brand or to monetize your youtube channel. We understand your niche by doing market research and platform-specific research to find the top search terms. As a youtube management agency, our experts can help you to

• Attract leads
• Build community
• Generate revenue
• Increase sales

Web3 marketing

Decentralization is taking the internet by storm. Web3 is termed the new future of the internet. The main goal of web3 is to make the internet more accessible and secure for its user, this will give more power to the creators to reach the right audience without the influence of any platforms or their algorithms

What we do in Web3 marketing

• Community building for NFT market places
• Managing crypto trading platforms
• Build strategies for Defi apps
• AR/VR/XR based product marketing
• User journey optimization for web3 apps