Online insurance app
Objective
The client is a new generation, fully digital insurance service provider that served auto, home, and other personal lines of insurance earlier. After their due success in brick-and-mortar operations, they are expanding to the digital world of next-generation customers who are more open to one tap all in one service & they have found DCOD as their perfect partner for their long-term success due to our reputation as experts in different domains of digital technology.
Their need to have a website and an application optimized to the needs and experiences of the tech-savvy generation was a challenge as they opted for the lowest possible hurdles for customers while selecting a product & its follow-ups. The social media strategy we agreed to follow was based on relying on their existing customers who have seen their service to the fullest to be the ambassadors to the next generation along with their superiority in tech-based apps & websites.
The Strategy
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The brand approached us before the product launch to get its marketing done. So our major challenge was to build a brand reputation and awareness before starting customer acquisition campaigns.
We decided to do a brand awareness campaign through social media and customer acquisition through content marketing and SEO.
The content marketing was spearheaded by creating dynamic web pages that include the keywords and search terms most of our customer personas are searching for. We also implemented email marketing to assist the onboarding and retention of both creators and customers.
A referral program for creators where put in place to promote their work with their network so that they can get more works showing their portfolios in 1000X platform. this triggered a viral distribution of content we create.
The Results
The result we got was much better than what we anticipated as the one tap all in one service provided by the client was appealing to the new generation customers who are less bothered about the technical hurdles and they choose our clients application to full fil their insurance needs. The website traffic increased up to 42% within a short span of time with social media engagement and inquiries shooting up to 64% making our client a bigger competitor to many other companies who are providing similar services.
