The Remote Job finder
Objective
Remotewant is a platform for people who are looking for remote jobs/Work-from-home jobs and for organizations who are looking to expand their talent pool with remote working candidates.
The company approached us to build this product from the ground up and to create and implement a GTM strategy( Go-to-Market strategy).
Our goal is to create a great customer experience throughout the product and in its digital presence across the web. The client also wants to deliver the project in 2 months’ time, so we were in a hurry to strategize everything from market research to design and development.
The Strategy
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The brand approached us before the product launch to get its marketing done. So our major challenge was to build a brand reputation and awareness before starting customer acquisition campaigns.
We decided to do a brand awareness campaign through social media and customer acquisition through content marketing and SEO.
The content marketing was spearheaded by creating dynamic web pages that include the keywords and search terms most of our customer personas are searching for. We also implemented email marketing to assist the onboarding and retention of both creators and customers.
A referral program for creators where put in place to promote their work with their network so that they can get more works showing their portfolios in 1000X platform. this triggered a viral distribution of content we create.
The Result
We delivered the project within the deadline. At the launch, we initiated some influencer campaigns to gain initial traction which went beyond the roof – we got 5000+ candidate signup within the first week.
After one month we started campaigns to attract companies to post jobs through our platform. It includes email marketing, video ads, and content marketing through blogs, webinars and podcasts which also went well.
5000+ candidate signups
700 + paid subscribers in one month
74% user retention rate