Growth at 1000X Fast
Objective
There are so many platforms that connect creators/ freelancers with businesses but the main problem underlying these platforms is the client should be fully aware of their requirements and they have to describe them to the platform before starting the project.
The main objective of 1000X is to solve this issue. The platform helps the clients on crafting their requirements and get the right creator to do the job. Our task was to get this platform to new users and drive maximum user engagement and retention.
The Strategy
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The brand approached us before the product launch to get its marketing done. So our major challenge was to build a brand reputation and awareness before starting customer acquisition campaigns.
We decided to do a brand awareness campaign through social media and customer acquisition through content marketing and SEO.
The content marketing was spearheaded by creating dynamic web pages that include the keywords and search terms most of our customer personas are searching for. We also implemented email marketing to assist the onboarding and retention of both creators and customers.
A referral program for creators where put in place to promote their work with their network so that they can get more works showing their portfolios in 1000X platform. this triggered a viral distribution of content we create.
The Result
In the first 3 months after the product launch, we helped the company to achieve 90000 website hits from organic and paid marketing which resulted in achieving a conversion rate of 28%
The platform also managed to finish 30, 54, and 88 projects in 3 months respectively. We also created and managed a creator community with 1500 + creators and influencers.
Website visits – 90000
Conversion rate – 28%
Creator community with 1500+ members