WeRworld
Introduction
We R world is a next-generation startup focusing on the use of metaverse & web3 in a huge way for the marketing of play-store-based apps which is primarily done with the help of modern virtual reality technology. The firms aim to make virtual reality the cornerstone for better user experience in the play-store environment with their motto being ” Right choices with the right help “.
Objective
We R world approached DCOD with the vision to create a superior website and an application that will be giving the user first-hand virtual experience about the play store based apps that they are going to purchase, to make the right choices which were to be followed by an effective social media strategy which should begin with the changes VR can bring to their user experience which can be followed by the effectiveness & the specialties of We R world. The social media strategy was divided into two parallel channels covering the domains, while one was to educate the users & the other to make the app creator understand the infinite possibilities that We R World offers to them.
The website design was done simultaneously with the awareness campaigns to make it more possible for clients to understand the need of We R World which was followed by the use of VR experience drives that was made possible with video-based marketing that was focused primarily on app developers. The constant focus on developing customer support through strategic uniqueness along with strong product support made the project a huge success.
Results
The app developer’s & client’s response to We R World was low at the beginning but when we made the facts & numbers to tell the story it become more acceptable to the larger section of users. Which was shown in the spike of increase in website & app traffic by 57% & 61% from the second quarter itself making the success journey to be effective for the We R World team & DCOD.
