The brand approached us before the product launch to get its marketing done. So our major challenge was to build a brand reputation and awareness before starting customer acquisition campaigns.
We decided to do a brand awareness campaign through social media and customer acquisition through content marketing and SEO.
The content marketing was spearheaded by creating dynamic web pages that include the keywords and search terms most of our customer personas are searching for. We also implemented email marketing to assist the onboarding and retention of both creators and customers.
A referral program for creators where put in place to promote their work with their network so that they can get more works showing their portfolios in 1000X platform. this triggered a viral distribution of content we create.