Carer
Objective
CARER approached DCOD to plan the best-suited methods to expand its customer network as a part of their marketing campaign. With time, we found that the client was lacking effective social media support, and the website was also messed up with the contents which were not placed in a pleasing manner and appearance. Even though CARER is one of its first kind in Cancer caring, the client was not able to make leads through its online platforms, which was a big challenge before us while framing the strategies.
Approach
As the first step, social media campaigns were devised to build robust community support in the platform. For that social media accounts were refurbished with relevant inputs and created contents to make aware the targeted audience about the need of our client’s support in their loved one’s care to fight against cancer. We revamped the website by creating a content strategy and appealing visual experience that anybody who reaches the webpage would be curious to scroll down and read. In parallel to that webpage, optimization was also done with on SEO side along the user journey.
Results
The idea put forward by CARER along with our best-in-class marketing strategies bore fruit, and within 2 months we were able to build robust customer support in social media which resulted in
